The poming leaflet is one of the most original and effective advertising tools to capture the audience’s attention in an increasingly competitive environment. Thanks to its die-cut design and the possibility of being placed in strategic locations, such as door handles or visible supports, this format has become a key option for hotels, shops, and promotional campaigns.
In this guide, you will discover what it is, its main advantages, the most common types, and inspiring examples you can apply to your business.
What is a poming leaflet and what is it used for?
The poming leaflet, also known as a door hanger, is a printed advertising material placed on handles, knobs, or other visible supports. Its design is characterized by a die-cut section at the top, which allows it to be easily placed in any space.
Origin and concept of poming
Poming began as a practical resource in hotels to communicate messages to guests, such as the classic “Do Not Disturb.” Over time, its use expanded into marketing, becoming a versatile advertising format that combines practicality and creativity.
Difference between poming leaflets and other advertising materials
Unlike traditional flyers or leaflets, the poming leaflet is not handed directly to people but placed in a strategic spot where it ensures maximum visibility. This makes it a less intrusive and more memorable format for those who receive it.
Advantages of poming leaflets in marketing and communication
The poming leaflet offers unique benefits that set it apart from other printed advertising formats.
Visual impact and brand recall
Its original design and strategic placement guarantee that the message will not go unnoticed. Being in a high-traffic area ensures that people see it and remember it more easily.
Versatility in hotels, shops, and events
Hotels use poming leaflets to inform guests, while businesses and brands take advantage of them for promotional campaigns, product launches, or trade shows. Its versatility makes it an ideal resource for any sector.
Personalization options in design and finishes
From creative papers to premium finishes such as matte, gloss, or soft touch lamination, the poming leaflet can adapt to any brand’s image. Custom die-cutting allows for exclusive designs that strengthen corporate identity.
Most common types of poming leaflets
There are various options for printing poming leaflets depending on the needs of each campaign.
Recommended materials (paper, cardboard, creative stocks)
Coated paper, graphic board, or creative paper offer different textures and levels of resistance, ideal for ensuring durability and a high-quality finish.
Weights and finishes that make the difference
The most common paper weights range from 200 g to 350 g, ensuring rigidity without losing ease of use. Among the most popular finishes are matte lamination, spot UV varnish, and metallic stamping.
Examples of original formats and die-cuts
Beyond the classic round hanger, you can create rectangular formats, creative cuts, or even 3D embossing. This brings exclusivity and helps the campaign stand out from competitors.
Inspiring examples of poming leaflets for your business
The poming leaflet adapts to different industries and communication goals.
Poming leaflets in hotels and tourism
Hotels use this format to promote special offers, additional services, or personalized messages for guests.
Use in advertising campaigns and product launches
Brands in cosmetics, food service, or beverages apply them in promotional actions, distributing them in strategic places where they have direct impact on consumers.
Applications in retail and service industries
In retail, poming leaflets are an effective way to announce sales, new openings, or special services. They are also useful in gyms, real estate agencies, or training centers.
How to design an effective poming leaflet step by step
A carefully crafted design is the key for the poming leaflet to attract and persuade.
Choosing the message and copywriting
The message should be short, direct, and engaging. A strong slogan supported by a clear call to action increases the effectiveness of the leaflet.
Creative design: typography, color, and shape
Combining legible fonts, brand-reinforcing colors, and a distinctive die-cut makes the leaflet stand out.
Choosing the printing method: offset vs digital
Offset printing is ideal for large runs and allows the use of Pantone inks, while digital printing is more cost-effective for short runs without sacrificing quality.
Why print your poming leaflet with Sprint Copy?
Sprint Copy provides professional solutions for poming leaflet printing, taking care of every detail throughout the process.
Guaranteed quality in printing and finishes
The use of advanced equipment ensures flawless results, with sharp colors and durable finishes.
Professional advice on design and customization
The Sprint Copy team guides each client in choosing the right design, materials, and finishes to maximize the impact of every piece.
Solutions tailored to every need and budget
Whether you need a small batch or large-scale production, Sprint Copy offers the best value for money in custom poming leaflets.
The poming leaflet as an effective communication tool
The poming leaflet is much more than a simple door hanger. Its versatility, visual impact, and customization options make it an essential advertising format for businesses across all sectors. With strategic design and high-quality printing, this tool can make a real difference in your campaigns.
Want to design a unique and original poming leaflet? Contact Sprint Copy
At Sprint Copy you will find the highest quality in poming leaflet printing. Our team will guide you to create an exclusive design that strengthens your brand. Request a free quote and make your campaign stand out from the very first detail.