What is a roll up banner? Common uses and how to choose the best one
In the world of visual advertising, one of the most effective and versatile tools is the roll up banner. This display is easy to transport, set up, and store, making it a must-have for many businesses. If you're wondering how a roll up can help boost your marketing strategy, this guide explains what a roll up banner is, its key advantages, and how to choose the best one for your business.
What is a roll up and why is it so popular in advertising?
A roll up banner (also known as a retractable banner) is a portable advertising display printed on vinyl or fabric and mounted on a retractable stand. It’s commonly used at events, trade shows, exhibitions, and retail spaces to promote products, services, or brands.
This format has become widely popular thanks to its practicality. Being lightweight, it doesn’t require professional assembly, and its low cost makes it accessible for businesses of all sizes.
Key advantages of using roll ups in your visual strategy
Using advertising roll ups provides several advantages that make them an ideal choice for many visual marketing strategies. Here are the main benefits:
High visibility
Thanks to their size and eye-catching design, roll up banners quickly grab attention, making them perfect for crowded events.
Portability
Because they’re lightweight and retractable, roll ups are extremely easy to carry and store, allowing use across multiple events or locations.
Cost-effective
Compared to other advertising tools like large posters or digital screens, roll ups offer excellent value for money.
Easy to set up
Assembly is fast and simple: just unroll the banner and place it in the base—anyone can do it, no tools required.
Fully customizable
You can design your roll up banner with your brand's colors, images and message, making it a highly versatile solution.
Types of roll up banners and how to tell them apart
There are several types of roll up banners, each suited to different needs and event formats. Here are the most common ones:
Standard roll up
This is the most basic and affordable model, ideal for cost-effective events and promotions.
Double-sided roll up
Perfect for events where the audience moves around the display. This option boosts message visibility and is especially useful at exhibitions and trade shows.
Premium roll up
These banners feature a more robust structure and higher-quality materials, ideal for brands looking for superior visual impact and durability.
Outdoor roll up
Designed to withstand the elements, this type is ideal for outdoor events. It comes with a stable base and weather-resistant materials for added protection.
Sizes, materials and finishes: understanding technical features
To choose the right roll up banner, it's important to know what size, materials and print finishes are available. Here are some key points:
Sizes
The most common roll up size is 85–100 cm wide by 2 meters tall—large enough to be highly visible yet easy to handle. Larger formats are also available if needed.
Materials
Most roll ups are printed on PVC vinyl, which is durable and long-lasting. There are also eco-friendly or recyclable materials for brands committed to sustainability.
Finishes
Print quality is essential for a clear and professional look. High-end roll ups use high-resolution printing to ensure crisp text and vibrant images.
Most common uses for advertising roll ups
Roll up banners are incredibly versatile and can be used in a variety of settings. Here are some of the most common:
At trade shows and conferences
Their portability and ease of setup make roll ups perfect for showcasing products, services or promotions at large events.
At point of sale
Place roll ups in shop windows or near entrances to draw attention to promotions or new arrivals.
In offices and exhibitions
If you're presenting in-house or at professional events, a roll up helps deliver your message clearly and effectively.
For outdoor promotions
Outdoor roll ups are ideal for festivals, fairs or seasonal campaigns where you need a weather-resistant and attention-grabbing display.
How much does a roll up banner cost and what affects the price?
The cost of a roll up banner varies depending on several factors. Standard models typically range from €50 to €100, while premium versions may exceed €200. Here are the main factors that influence price:
- Size: Larger banners are more expensive due to the increased material and print surface.
- Custom design: If you opt for a bespoke design, prices may rise due to the involvement of graphic design services.
- Material type: Banners made from more durable or eco-friendly materials tend to cost more.
Need a roll up for your next event?
At Sprint Copy, we can help you design and print the perfect roll up banner for your business. Contact us today and discover how this practical display can make your brand stand out on any occasion.