A catalogue acts as your company´s cover letter. That is why it needs to offer a professional and trustworthy image of the company. Regardless of the product or service you offer, the keys to managing to make an impact on your audience with your catalogue are the design and quality of the printing. An attractive cover, an orderly content structure and quality images are decisive factors when it comes to attracting the attention of your audience and making your catalogue a success.
In order to enable your catalogue to convey your company image and the message you want to transmit, there are different aspects that can be customised when it comes to printing it. We have explained some of them below:
TYPES OF BINDING:
The key functions of the binding of a catalogue are: ease of handling and to correctly conserve it. One type of binding or another is recommended based on the material the catalogue is printed on, the image and quality you wish to reflect, the amount of pages it has, etc. Some of these types are:
This is the most cost-effective and widely used binding. However, it is limited to a certain thickness of paper and a specific number of pages, depending on the type of staple used. It is the ideal type for catalogues that are not very long.
- Glue binding:
This is the type of binding where the block of paper is stuck with glue along the spine to the cover. It is suitable for catalogs with a high number of pages, as it is resistant and long-lasting. It is also a cost-effective technique.
- Stitch binding:
The most resistant type of binding is stitch binding. That is why it is used for catalogues and magazines with a large number of pages and with a certain thickness. Its price is more expensive, but it has the guarantee of being very resistant.
- Spiral binding:
Its use is very versatile, as by being able to choose the colour and thickness of the spiral, you can apply it all kinds of catalogues, diaries, etc.
TYPES OF PAPER:
In terms of the choice of paper for printing your catalogue, there is a wide range of types to choose from depending on what you want to convey and its graphic content.
- Coated or couché paper:
This is the most commonly used type of paper for printing catalogues, as it is the one that is best for printing photographs. There are two variants: A matte finish is ideal for obtaining a sophisticated result with pure colours. A gloss finish is perfect for photographs, although it can make reading difficult.
- Offset or uncoated paper:
This type of paper provides a natural feel; therefore, the printing is of a lower quality. The images are not as clear, but the image they provide is of modernity and naturalness. There is also the option for it to be recycled.
- Bristol board:
It is one of the most widely used types of paper for quality catalogues, covers and packaging. With the same grammage as coated paper, it is of a higher calibre, therefore it provides a feeling of quality and strength.
TYPES OF GRAMMAGES:
In order to achieve an excellent quality catalogue, you cannot neglect a single detail, and one of them is the paper grammage you use. When we talk about grammage we are not talking about thickness, but rather the weight per square metre, and it is measured in grams. Among the different types of paper, there is a wide variety in terms of grammage. Thickness measurements suitable for catalogue printing range from 90 to 350 grammes.
Other aspects to bear in mind when it comes to printing a catalogue are whether to add flaps or not, the type of lamination you want, the finish, packaging and labelling, etc.
Whatever your needs, at Sprint Copy we will find the best solution to ensure the end product is perfect in every respect. For more information, don´t hesitate to contact us via our website.